CRO & UX analysis
We help companies increase their conversion rates.
5 tips to increase your conversion rate
Are you intersted in learning how we can increase your conversion rate, please do contact us for a non-binding conversation.
Increasing the conversion rate on a website is crucial for every company that wants to increase sales or lead generation.
The conversion rate represents the proportion of visitors who complete a desired action, such as purchasing a product, subscribing to a mail list, or downloading an e-book.
Here are five effective tips for increasing your website’s conversion rate:
1) Optimize the website’s speed
A slow website can be one of the greatest obstacles to converting visitors. Research shows that even a few seconds of delay in loading time can lead to significantly fewer conversions.
To optimize speed, you can:
– Compress images without compromising on quality.
– Minimize the use of heavy scripts and third-party plugins.
– Use a fast and reliable hosting service.
– Implement caching techniques to reduce load times.
2) Improve user experience (UX)
An intuitive and user-friendly website increases the likelihood that visitors will perform the desired action.
To improve user experience, you should:
– Ensure that navigation is logical and easy to follow.
– Make buttons and CTAs clear and easy to find.
– Ensure that the website is optimized for mobile devices, since a large part of the traffic will stem from these.
– Implement a clean and organized design that makes it easy for users to find the most important information.
3) Use social proof and reviews
Social proof, such as customer reviews, cases, and testimonials, can build trust and convince potential customers that your product or service is worth investing in.
To effectively make use of social proof, you can:
– Highlight positive customer reviews and rating on important pages, such as product pages and landing pages.
– Include cases that showcase how your products or services have helped other customers.
– Utilize badges and certificates from reputable organizations to signify quality and reliability.
4) A/B test your website
A/B testning is an effective way to identify which elements on your website work best. By making small changes and testign them up against the original version, you can gradually optimize your website.
Some elements that may be worth A/B tests include:
– Colors and placement of CTAs.
– Headlines and wording.
– Images and videos.
– Form lengths and fields.
5. Reduce friction in the purchasing process
Complexity and unnecessary steps in the purchasing journey can cause potential customers to drop off.
To minimize friction, consider:
– Simplifying the checkout process by reducing the amount of necessary steps and mandatory fields.
– Provide various payment options to accommodate customer preferences.
– Implement a guest checkout option to allow customers to make purchases without being forced to create an account.
– Make it easy for customers to edit their shopping cart and quickly navigate back to previous steps.
The path to growth begins with thorough preparation
To establish the optimal conditions for success and growth, thorough groundwork based on your business is crucial.
That is why, we always begin any long-term collaboration with a comprehensive analysis of your business, competitors, potential keywords, KPIs, data sources, resource mapping, and the development of a customized strategy.
We politely decline if we cannot make a significant impact
We are driven by a desire to create growth for our clients, and we view it as a significant vote of confidence to be able to assist a business with its operations. Therefore, we thoroughly evaluate all cases to ensure that we can genuinely make a difference. Only when there are clear indications that we can develop a successful growth case do we proceed with discussions about a potential collaboration.
If you are interested in discovering how we can make a difference for your business, please feel free to reach out for an obligation-free conversation and potential analysis.
Shall we have a talk about CRO?
Rune Bruun Hansen
CEO & Senior Digital Strategist
18 years of experience with online marketing and digital business development
We are dedicated to growing your business
We are passionate about fostering growth and consider it a significant sign of trust to collaborate with businesses in enhancing their online visibility, traffic, and customer access, thereby elevating their operations to a new level.
We thoroughly evaluate all cases to ensure we can truly make a difference. Only when there are clear indications that we can create a successful growth opportunity, do we proceed to discuss a potential collaboration.
