Email marketing agency
We help companies achieve maximal value with email marketing.
5 tips for success with email marketing
Are you interested in hearing whether we can make a difference for your business with an effective email marketing strategy, feel free to contact us for a non-binding talk.
1) Segment your audience
Sending the same email to your entire mailing list can yield mixed results because your recipients have different interests and needs. By segmenting your audience, you can tailor the content to better match their specific interests and behaviors. For instance, parts of your audience may have responded to a specific lead magnet, allowing you to target this group with special messages on the same topic.
Segmentation can be based on factors such as purchasing behavior, demographics, previous interactions, or customer loyalty.
2) Create engaging subject lines
The subject line is the first thing your recipiens see and it is crucial in determining whether they open the email or not. A good subject line should be short, concise, and peak the recipient’s curiousity without being clickbait. It can also be beneficial to include personalization, such as the recipient’s name, to make the email more relevant and personal.
Example: Instead of writing “Big discounts today,” you can make it more personal and specific as “Peter, discover our exclusive offers for you!”
3) Optimize content to mobile devices
A large part of your recipients will open your emails on a cell phone. It is therefore crucial to ensure that your emails are responsive and look good on small screens. Use short paragraphs, clear CTAs, and be aware of how images and graphics also adapt to the size of the screen.
4) Automate and personalize your campaigns
Automation is a great way to save time whilst also ensuring that your recipients receive relevant messages at the right time. Use email automation to send welcome mails, reminder mails regarind abandoned carts, or follow up mails after a purchase. Combine automation with personalization to make your emails even more effective.
Example: An automated email flow that welcomes new recipients with a discount code can help you create early purchases.
5) Measure and optimize your results
No email campaign is complete without an analysis. Keep an eye on important KPIS such as open rates, click rates, and convertion rates to get an idea of what works and where there is room for improvement.
Use A/B test to compare different versions of your emails to idenify which subject lines, designs, or messages deliver the best results.
Shall we have a talk?
Rune Bruun Hansen
CEO & Senior Digital Strategist
18 years of experience with online marketing and digital business development
The road to growth begins with proper preparation
Creating the best conditions for success and growth requires thorough preparation based on your unique business.
We therefore begin each fixed collaboration with analyses of your company, competitors, potential keywords, KPIs, gathering data sources, resource mapping, and creating a tailored strategy.
We politely say 'no, thanks' if we are not able to make a difference
We are passionate about helping our clients grow and we perceive it as a great declaration of trust when we get to help a company with their business. That is why, we screen all cases thoroughly to make sure that we will be able to make a real difference. Only when we are certain that growth can be achieved, do we continue the dialogue of a possible collaboration.
Would you like to know more about how we can make a difference for your company, please do contact us for a no-obligation talk and potential analysis.
The growth of your business is our passion
Our passion lies in creating growth and we truly appreciate the trust our clients show when we work together to increase visibility, traffic, and acquisition of customers online – taking their business to the next level.
All cases are thoroughly screened to ensure that we will be able to make a diffrence. Only when clear indications are present that we can successfully create growth, do we continue the dialogue of a possible collaboration.
