{"id":15387,"date":"2024-10-22T09:27:36","date_gmt":"2024-10-22T09:27:36","guid":{"rendered":"https:\/\/vaekst.com\/?page_id=15387"},"modified":"2024-10-24T11:53:44","modified_gmt":"2024-10-24T11:53:44","slug":"paid-search-bureau","status":"publish","type":"page","link":"https:\/\/vaekst.com\/en\/ppc-agency\/","title":{"rendered":"PPC Agency"},"content":{"rendered":"\t\t
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PPC Agency<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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We help companies with search engine advertising to maximize return on each investment online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Data-driven PPC agency with a focus on growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Advertising on Google is one of the most popular PPC options, and Vaekst Digital is a certified Google Ads Agency.<\/strong><\/p>

PPC (pay per click) is an advertising model where you only pay when people click on your ad. There are countless options within PPC advertising, each offering benefits when used at the right time in your customers’ digital buyer’s journey.<\/p>

The choice of advertising format largely depends on what you want to achieve, and, typically, a combination of multiple advertising formats is preferable. Effective advertising is primarily about reaching your potential customers in various ways.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PPC optimization & monotoring<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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We optimize your advertising budget to ensure maxium return on each investment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Through close collaboration, we can help you identify the advertising formats that best align with your goals, growth potential, and advertising budget.<\/p>

At Vaekst Digital, we set up and optimize all popular PPC ad formats. If you are interested in learning how we can make a difference for your business, feel free to contact us for a no-obligation discussion and potential analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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6 popular PPC ad formats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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1) Google Search Ads<\/h3>

If you are selling a well-known product or service, you should allocate part of your advertising budget to Google Search Ads. Google Search Ads is a keyword-based advertising auction where you bid on relevant keywords in competition with other businesses.<\/p>

The platform can be incredibly cost-effective because you only advertise to people who are directly searching for your product or service.<\/p>

The downside of using Google Search Ads is the increasing competition among advertisers, which is driving up click prices across nearly all industries and raises demands for aspects like how user-friendly your website is.<\/p>

If you have a limited budget available, the high click prices entail that you may never be able to reach all your potential customers this way. In that case, you will likely need to prioritize the keywords that provide the greatest return for your company.<\/span><\/p>

You can, of course, also use other channels (both organic and paid) to increase traffic to your website.<\/span><\/p>

2) Google Shopping<\/h3>

If you own an online store, you can use Google Shopping to display your products to people searching on Google. This advertising format is known to be one of the most cost-effective, as users can see both the image and price of the product in the ad itself.<\/p>

Google Shopping is based on a so-called product feed that can include all your products. Google uses data from the feed to match your products with searches on Google. As such, you have no direct control over which products gets matched with a given search.<\/p>

Since you cannot use keywords to control the visibility of your products, it is crucial that your product feed is enriched with accurate and comprehensive data, and that your campaign structure is optimized (including the use of campaign priorities and filters) to maximize the effectiveness of your shopping campaigns.<\/p>

For this reason, we generally recommend that all online store owners take advantage of this opportunity.<\/p>

3) Remarketing<\/h3>

Even with a website that generates more sales than average, 9 out of 10 of your visitors will leave your site or online store without making a purchase the first time around. This large share of visitors can be targeted with remarketing campaigns.<\/p>

There are three types of remarketing campaigns.<\/p>

Search remarketing<\/strong>, where you typically increase your keyword bids if a previous visitor uses one of your keywords again. This way, your ad will receive a higher placement, significally increasing the chance that the previous visitor will click on your ad.<\/p>

If you wish to formulate a unique ad to your previous visitors, this can also be done.<\/p>

Static banner remarketing<\/strong>, here you display an ad banner to your previous visitors on third-party websites that are a part of Google’s display network. These can include larger news sites or smaller bloggers.<\/p>

In this way, you can remain top-of-mind for interested buyers, which is especially important if the buyer’s journey consists of many touchpoints over an extended period of time.<\/p>

There are various banner sizes available, and you should create banners in all popular sizes to increase visibility.<\/p>

Static remarketing can be used by all types of businesses, from e-commerce to B2B companies.<\/p>

Dynamic remarketing<\/strong>, can be used when you want to show exactly the product or products that the visitor previously viewed on your website.<\/p>

Studies have shown that dynamic remarketing can have conversion rates up to three times higher than static remarketing.<\/p>

Unlike static remarketing, dynamic remarketing requires a more technical setup, as you need to link data from Google Analytics with the Google Ads platform.<\/p>

Dynamic remarketing can only be used if you have an online store and can set up a product feed (see Google Shopping).<\/p>

4) Banner advertising on Google Display Network<\/h3>

Google\u00b4’s Display Network consists of more than 2 million websites and apps. On this network, you can advertise through banners, thus reaching a vast audience.<\/p>

Unlike TV and radio ads, you can target your advertising through audience and content targeting. Among other things, you can target specific websites, interest groups, and in-market audiences.<\/p>

To increase performace, you can combine one or more targeting options. Your target group will become smaller, but you will be able to reach them more accurately.<\/p>

Conversely, you can also exclude your ads from being shown on selected websites and apps if, for instance, you do not want your company to be associated with the content on those platforms.<\/p>

We recommend banner campaigns if you aim for brand awareness, want to support TV and radio campaigns as part of an omnichannel strategy, or during special events like sales promotions.<\/p>

5) YouTube Ads<\/h3>

YouTube is the second largest search engine in the word, with over 2 billion users each month. Video advertising on YouTube is therefore a great alternative to the more expensive TV commercials if you want to convey your message through video.<\/p>

Like display advertising, YouTube offers various targeting options that allow you to more precisely define who you want to advertise to.<\/p>

There are several ad formats available, with the most popular being the so-called skippable in-stream ads. When you use this ad format, you pay per view (CPV). You are not charged if people skip your video or if viewers watch less than 30 seconds of your video (provided your video is longer than 30 seconds).<\/p>

CPV prices vary depending on your targeting, but you can achieve views for minimal prices. While you can get affordable views and target relatively accurately on YouTube, our experience is that you should primarily use video advertising to create brand awarenss and only secondarily as a direct sales channel.<\/p>

6) Bing Ads<\/h3>

Just as you can advertise on Google, you can also advertise on Bing, which is Microsoft’s search engine. Being Ads works in exactly the same way as Google Ads. This means you can reach your potential customers when they search for your products and services.<\/p>

If you already have a Google Ads account, you can import the entire account into Bing, which makes it incredibly easy to get started.<\/p>

You should not expect a large volume of traffic, but Bing Ads can provide you with a few extra sales without requiring too many resources to set up an entire account.<\/p>

For this reason, we generally recommend that you set up a Bing Ads account and import your campaigns from Google Ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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No empty promises on our part<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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We politely say 'no, thank you', if we cannot make a significant difference<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We are passionate about creating growth for our clients and we consider it a great declaration of trust when we get to help a company grow its business. As such, we screen all cases thoroughly to ensure that we will actually be able to make a difference. Only when there are significant indications that we can create a successful growth case, do we continue the dialogue about a possible collaboration.<\/p>

If you are interested in learning how we can make a difference for your company, feel free to contact us for a no-obligation conversation and potential analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Interested in a no-obligation talk?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Rune Bruun Hansen
<\/b><\/span>CEO & Senior Digital Strategist
15 years of experience with online marketing and digital business development.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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