+386 growth in revenue through performance marketing on Google and Meta
A digital marketing strategy, mainly focused on SEO, Google Ads and Facebook advertisement, has meant that Cocoture has experienced a +386% rise in brand-store revenue over a period of 13 months.
Cocoture wanted to increase visibility, brand awareness, and sales on Cocoture.dk, with respect for the company’s pricing strategy and network of specialty stores.
Cocoture has previously worked with a digital marketing agency without achieveing the desired effect. Therefore, it was especially important for the company that we created profitable results that could pave the way for a trusting relationship and close collaboration.
A data-driven marketing setup, focused on growth and branding
We accommodated Cocoture’s needs by implementing a complete marketing setup where visibility in search engines and social media would play a central role.
Our primary focus was on addressing the peak seaons for a company that sells chocolate, licorice, and other treats.
By enhancing visibility and prioritizing the development of relevant campaigns and content types, we ensured that our initiatives reflect the timeliness that customers expect.
Our approach to the collaboration has been to act as a close partner for Cocoture and Lakridseriet, focusing on driving digital growth. As such, we have also prioritized CRO, email automation, and upskilling the involved employees within the company to ensure they are well-equipped to identify initiatives that benefit sales.
386% rise in revenue and increased relevance
Together, we have established a solid and effective collaboration with a range of well-functioning procedures. This means that we are able to act quickly, for example, during peak seasons.
An effective mix of paid and organic initiatives has meant that, in the period of 12 months, Cocoture has experienced a +386% rise in brand-store revenue. Average order value has risen by 85%, just like customers are averaging more items in their cart.
Cocoture has experienced a strong increase in organic traffic to the site, the number of brand searches has gone up, and the profitability from paid advertisting has increased significantly.
Finally, the increased focus on relevance has contributed to amore precise adaptation to customer’s expectations.
Cocoture & Co.
Cocoture & Co. sells luxury chocolate, licorice, and other sweet treats of the highest quality, made with Danish craftmanship.
The company’s products are distributed through a network of retailers as well as its own brand store and include well-known brands such as Cocoture and Lakridseriet.
In 2017, Cocoture & Co. celebrated its 20th anniversary.
Do you want to grow your business?
Rune Bruun Hansen
CEO & Senior Specialist
18 years of experience with online marketing and business development
