+685% more warm leads from Meta visited kicthen chain's stores
A targeted advertising setup on Instagram and Facebook has led Schmidt to attract over 685% more leads from Meta in just 12 months, seeking to book appointments at one of the chain’s kitchen stores – without increasing ad spending.
Schmidt wanted to increase visibility and revenue in the Scandinavian segment of the chain, focusing primarily on attracting warm leads who book inspiration meetings at local Schmidt stores.
An advertisting setup aimed at attracting more visiors
We addressed Schmidt’s needs by implementing a targeted advertising setup on Facebook and Instagram.
Our main focus was on getting customers to book a meeting with the company and generally attracting more visitors to the chain’s website and physical stores.
By strengthening the advertisting efforts and prioritizing the creating of UGC as well as highlighting campaigns, we ensured that our initiatives addressed visitors’ needs.
Our approach to the collaboration has been to act as a partner for Schmidt with a focus on dialogue and creating growth digitally. We have also prioritized CRO, SEO, and a customer-oriented approach focused on continuous adaptation and feedback, always communicating in the client’s terms.
685% increase in customer meetings
We have established a dynamic and customer-oriented partnership with clear communication, conrete KPIs, and a distinct prioritization of what matters to the customer and how we can best meet those needs. Through ongoing dialogue, we adjust our strategy and efforts to ensure that we always accommodate the client where it is most needed.
A targeted effort on Facebook and Instagram has resulted in Schmidt experiencing a +685% increase in leads from Meta over the past 12 months. There has been a 288% increase in users, while the number of sessions has risen by 328%.
Schmidt has seen a significant rise in the number of individuals wishing to book a meeting at one of the chain’s stores.
Finally, an increased focus on advertising and the development of relevant campaigns have contributed to a more precise response to customer expectations.
Schmidt
Schmidt offers solutions for kitchens, bathrooms, and wardrobes. The company differentiates itself by also providing customized interior solutions for every room inside the home.
Schmidt Groupe is Europe’s largest kitchen chain with more than 900 stores and the largest kitchen manufacturer in Europe.
Would you like to hear more?
Rune Bruun Hansen
CEO & Senior Specialist
18 years of experience with online marketing and business development
