+15.741 more personal votes since the last European Parliament election
Targeted digital advertising contributed to Venstre securing 2 mandates and Asger Christensen being re-elected for the European Parliament with 47,088 personal votes in the 2024 election. This was an increase of +15,741 votes since the last election in 2019.
Asger Christensen (Venstre) was first elected for the European Parliament in 2019. For the 2024 election, Asger Christensen wanted to reach out to voters effectively to secure re-election. This required a targeted effort to engage voters through digital advertising.
Digital advertising focused on attracting voters
We met Asger Christensen’s requests by implementing a digital advertising setup using Google Ads and Facebook to engage and attract voters.
By targeting the advertising efforts and developing campaigns with a focus on specific demographics, we have ensured that our initiatives address the needs of the voters.
Our approach to the collaboration has been one of close communication throughout the entire process with regular meetings to ensure that our efforts were aligned with Asger Christensen’s needs and political message.
+15,741 votes since the last election in 2019
We established a close and dynamic collaboration with continuous communication, clear goals and target groups along with the development of a campaign plan with a focus on increasing awareness, traffic, and retargeting.
During the selection period, there were 14,366,864 ad impressions, 85,328 clicks on links, and a cost per click of 3.5 DKK.
The targeted digital advertising initiatives on Facebook and Google led to Venstre securing 2 mandates, and Asger Christensen being re-elected for another 5 years in the European Parliament in the 2024 election.
Asger Christensen got 47,088 personal votes. This represents a 50.2% increase in the number of personal votes compared to the 2019 election.
Asger Christensen
Asger Christensen is a farmer and a member of the European Parliament where he primarily works to make a Danish impact on European agricultural and environmental policy.
With strong roots in Jutland’s soil, Asger Christensen has a mission to bring the EU closer to the citizens and ensure more common sense and fewer regulations.
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Rune Bruun Hansen
CEO & Senior Specialist
18 years of experience with online marketing and business development